Flipkart plans largest-scale Big Billion Days sale event to date

By

Isabelle Crossley

Published
Sep 5, 2022

E-commerce giant Flipkart expects its upcoming festive sale event ‘Big Billion Days’ to be its largest-scale online sale yet and fuel its year-on-year growth with increased participation from shoppers in Tier 3 cities and beyond. 

“Our customers look forward eagerly to our BBD sale and we start preparing for it a year in advance,” said Flipkart’s chief product and technology officer Jeyandran Venugopal, ET Retail reported. “We’re seeing more and more Tier 2 and 3 cities participating in a very encouraging and robust way in the emerging e-commerce economy.” 
 
Big Billion Days is Flipkart’s flagship annual sale event which mixes heavy discounting on branded fashion and accessories with celebrity endorsements. In 2021, the sale event ran from October 7 to 12 and featured celebrity endorsements from Alia Bhatt and Amitabh Bachchan among others. 

Reporting continued year-on-year growth on Flipkart’s e-commerce platform, Venugopal stated that the business plans to focus on and invest in bringing more customers onto the platform and further increase the contribution of the e-commerce market to India’s economy as a whole. The business is also working on evolving its supply chain strategy to reduce its delivery times, said Venugopal, claiming that Flipkart has one of the largest business-to-customer supply chain networks in India.