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Published
Dec 6, 2022
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Flipkart partners with Odisha government to help artisans, weavers

Published
Dec 6, 2022

E-commerce firm Flipkart has signed a memorandum of understanding (MoU) under its Samarth programme with the Department of Mission Shakti, Government of Odisha to help self-help groups (SHGs), artisans and weavers.


Flipkart partners with Odisha government to help artisans, weavers - Flipkart- Facebook


With this partnership, artisans, weavers, and micro enterprises from the state will be able to sell their products online through Flipkart.

Under the programme, Flipkart will train the artisans and others on cataloguing, product packaging, logistics management, payment gateway/integration management, and returns & exchange management.

Commenting on the partnership, Rajneesh Kumar, chief corporate affairs officer at Flipkart Group in a statement said, “Through this partnership with the Government of Odisha, we will continue to support Self Help Groups, artisans, and weavers in the state through the Samarth initiative in addition to getting MSMEs pan-India market access using our platform. Together, we will work towards creating a wide range of business and employment opportunities that will support many livelihoods and boost the local economy.”

Sujata R Karthikeyan, commissioner of the Mission Shakti Dept, Government of Odisha added, “E-commerce is undoubtedly a new way to a better tomorrow. The e-commerce Industry is an ideal platform for providing opportunities and encouragement to women entrepreneurs who aspire to pursue entrepreneurship.” 

Launched in July 2019, Flipkart claims that the Samarth programme has grown by 300 percent over the last year and helped over 1.5 million sellers, artisans and weavers on the platform.

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