Published
May 10, 2022
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Flipkart partners with Aarunya to promote handlooms

Published
May 10, 2022

E-commerce firm Flipkart has partnered with Telangana-based Aarunya to promote handicraft and handlooms by helping women artisans, weavers, handicraft makers to sell their products pan-India on its platform.


Flipkart partners with Aarunya to promote handlooms - Flipkart


The agreement was signed in the presence of Telangana IT and Industries Minister K T Rama Rao under the Flipkart Samarth programme.

Commenting on the partnership, K T Rama Rao in a statement said, “Partnership with Flipkart Samarth provides a great platform for capacity-building, enhancing and impacting rural livelihoods, especially for women.”

Rajneesh Kumar, senior vice-president at Flipkart Group added, “As a homegrown company, our engagement with local Indian businesses and MSMEs has enabled us to understand their challenges and needs better. With this partnership, we aim to uplift and empower women-led businesses in their growth ambition in Telangana.”

Aarunya was a project initiated during the Covid-19 pandemic to help local women sell their specialised products while Flipkart’s Samarth currently supports over a million artisans, weavers and craftsmen in different States.

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