Flipkart partners with Paytm to boost digital transactions during BBD sale

By

Maverick Martins

Published
Oct 6, 2020

Walmart-owned Flipkart has partnered with fintech major Paytm to provide more payment options to customers during its flagship festive season sale, ‘Big Billion Days’.
 

With this partnership, Flipkart expects a surge in orders and a rise in digital transactions through Paytm’s payment app, amid the Covid-19 disruptions.
 
To further boost transactions through Paytm, customers using this mode of payment will also be lured with cashback to their Paytm wallets.

Commenting on the partnership, Flipkart head of fintech and payments, Ranjith Boyanapalli, in a statement said: “Our partnership with Paytm showcases our commitment to make digital payment solutions customer-centric and inclusive, democratising digital payments for all. This festive season millions of Paytm users across the country will have access to their wallets and UPI on Flipkart.”
 
Paytm president, Madhur Deora, added: “Flipkart has championed e-commerce in India, and together we aim to replace cash on delivery with digital payments via Paytm Wallet and Paytm Bank account. Our aim is to empower millions of Indians with innovative solutions that would play a key role in building Atmanirbhar Bharat.”
 
Flipkart will host its annual 'The Big Billion Days' sale from October 16 to 21, while its fashion e-commerce arm Myntra will hold its 'Big Fashion Festival' from October 16 to 22.