Flipkart partners with Jharkhand government to help weavers

By

Maverick Martins

Published
Sep 9, 2019

E-commerce major Flipkart has signed a memorandum of understanding (MoU) with the Jharkhand government to help artisans, weavers and craftsmen from the state. The MoU was signed in the presence of Jharkhand chief minister, Raghubar Das.
 

Through this partnership, Flipkart under its ‘Samarth’ initiative will help artisans and weavers from the state to sell their products online via its platform.
 
The company feels that the move will help it improve its offerings to customers in these cities and also cut down its logistics and delivery cost.

Some of the benefits that the artisans will get under this initiative are cataloguing, listings as well as logistical support among many other things.
"The MoU will bring thousands of artisans, weavers, and craftsmen from Jharkhand into the e-commerce fold, ahead of the state's much-awaited Bamboo Artists Conclave on September 18 - 19," Flipkart said in a statement.
 
Commenting on the partnership, chief minister Das added, "This e-commerce platform will unite the people across India with Jharkhand's craft, traditional skills and knowledge. Apart from local artisans and weavers, in course of time, other Jharkhand MSME manufacturers will also benefit out of this association with Flipkart.”
 
Flipkart has set a target to bring about 50,000 medium and micro, small and medium enterprises (MSMEs) within itself in one year.