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Published
Oct 7, 2016
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Flipkart outsells Amazon during festive sale

Published
Oct 7, 2016

Online marketplace Flipkart outsold arch-rival Amazon India during the first sale event of the all-important festive season, recording unit sales of 15.5 million compared with 15 million units for the US-based online retailing giant, according to a report in the Mint.


Flipkart beats out Amazon India for revenues during festive season sales - Flipkart


Flipkart generated gross sales of Rs3,000 crore during its five-day flagship sale Big Billion Days (BBD), which ended on Thursday, three people familiar with the matter said on condition of anonymity.

Flipkart’s numbers include those for its fashion portals Myntra and Jabong.

The e-commerce giant's performance signals a sort of comeback to its glory days when it was known for offering an unrivalled product assortment and the biggest discounts. The performance will erase doubts about the company’s ability to take on Amazon and marks a big win for chief executive, Binny Bansal and in particular, Kalyan Krishnamurthy, who moved back to the company from Flipkart’s largest investor Tiger Global Management earlier this year to run its key retail business.

“Flipkart’s Big Billion Days is one of the signposts that defines our vision for transforming commerce in India by delivering high quality products to every customer that shops on Flipkart and to make these products accessible and affordable,” said a Flipkart spokesperson via email.

This festival season is the most significant period for Indian e-commerce companies, particularly for Flipkart, which had bet on BBD to revive sales growth and win back market share from Amazon, which generated higher sales than Flipkart on a standalone basis for two months in a row. Including sales from its fashion websites, Flipkart was still ahead.
 

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