Flipkart launches ‘Visa Safe Click’ for faster transactions

By

Maverick Martins

Published
Jan 6, 2020

E-commerce major Flipkart has launched Visa Safe Click (VSC) -- powered by payment technology major Visa, to enable its customers hassle-free shopping on its platform.

With this new feature, Flipkart customers can forego one-time passwords (OTP) for transactions up to Rs 2,000. The initiative is expected to lower customer drop-offs, while payments on the platform resulting in higher sales.
 
Commenting on the new feature, Ranjith Boyanapalli, head of fintech and payments at Flipkart, in a statement said: “Through VSC, Flipkart aims to reduce the steps involved in the payment process, thereby helping consumers complete their purchases with ease. The feature will offer faster checkout time on the e-commerce platform, thus leading to more shopping carts getting fulfilled with ease.”

TR Ramachandran, group country manager, Visa India added: “Visa's team of developers in India designed VSC to boost the customer experience and tackle unique challenges in the Indian e-commerce market. It eliminates points of friction, such as cart abandonment, connectivity and incorrect passwords, and transforms the payment experience into a faster, secure and seamless one, allowing consumers to focus on their shopping while helping e-commerce merchants improve their payment success rates.”
 
Flipkart expects this new feature to boost small-ticket purchases on its platforms, especially from tier 2, 3 cities in the country. The company has also launched Flipkart pay-later and cardless credit features for their new-to-credit customers, as part of its broader objective of onboarding the next 200 million customers.