Flipkart launches Shopsy to help create entrepreneurs in India
Walmart-owned e-commerce firm Flipkart has launched an app called ‘Shopsy’, which it claims will help create entrepreneurs in India with zero investment.
Shopsy will offer its users access to catalogues of a wide selection of 15 crore products offered by Flipkart sellers across fashion, beauty, among others to potential customers via popular social media and messaging apps.
Flipkart’s Shopsy model is similar to Shopify, which helps businesses set up online stores. In Shopsy, Flipkart will act as a channel between the seller and the reseller.
Commenting on the initiative, Prakash Sikaria, senior vice president growth and monetization at Flipkart, in a statement said: “Over the last many years, Flipkart has been committed to contributing towards creating direct and indirect employment opportunities across the country. Shopsy is launched to further that vision and provide additional earning opportunities for millions of enterprising Indians.”
“With Shopsy, Flipkart aims to enable over 25 million online entrepreneurs by 2023 as they reap the benefits of digital commerce. Entrepreneurs now will utilize Flipkart's catalogue, established delivery networks, and infrastructure to bring reliability and speed. These benefits will help them enhance the end consumers' experience, which in turn help them grow their business,” added Sikaria.
Flipkart has been investing heavily in India amid Covid-19 disruptions coupled with protests by traders to maintain its market dominance in the Indian e-commerce market.
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