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Flipkart launches ‘Saathi’ feature to assist online shoppers

Published
today Nov 28, 2019
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Walmart-owned e-commerce firm Flipkart has launched a smart assistive interface feature called 'Saathi' to help first-time online shoppers and enhance the shopping experience of its customers on the platform.
 

Flipkart launches ‘Saathi’ feature to assist online shoppers - Flipkart


Flipkart’s Saathi feature will be available in text and voice interface. It includes key actions in the form of pop-up texts followed by audio, to help users to understand and follow the instructions.
 
The new feature is targeted at customers across tier 2, 3 cities and beyond in rural India, who are still new to online shopping.

Commenting on the Saathi feature, Kalyan Krishnamurthy group chief executive officer at Flipkart in the statement: “Flipkart is committed to bringing the next 200 million consumers online and solving for that in every possible manner. This personalisation of technology is a key element of our vision for Bharat and all our innovations are centred on this. As 80-90 percent of our resources are devoted towards building the ecosystem for Bharat, we are confident of such initiatives bringing about a massive change in our efforts to democratise e-commerce in India.”
 
Jeyandran Venugopal, chief technology officer at Flipkart added: "Through the combination of cutting-edge tech with our robust understanding of the diverse consumer base in India, the Flipkart team has created an offering to simplify e-commerce.”
 
Flipkart has been making heavy investments across all verticals to enhance customer experience. In September, it had launched a Hindi interface to boost its customer acquisition process across the country.

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