Flipkart launches campaign with Jatin Sarna on the benefits of ‘Supercoins’

By

Maverick Martins

Published
Sep 12, 2022

E-commerce major Flipkart has launched a digital video campaign with actor Jatin Sarna to create awareness of its loyalty program ‘Supercoins’.

The campaign titled ‘Yeh Sikka Kahan Chalega’ (where will this coin work) will highlight the use of Supercoins across partner platforms like Myntra, Cleartrip, and many more brands across various categories.

With Jatin Sarna, Flipkart aims to connect with customers across the country, especially in tier 2 and beyond cities.

Commenting on the launch, Arief Mohamad, vice president loyalty at Flipkart in a statement said, “At Flipkart, it is our utmost priority to serve our customers with unparalleled value. We aim to enhance every consumer’s shopping experience and make it more rewarding.”

“Through this campaign, we aim to reinforce the plethora of benefits shoppers can avail of using Supercoins, not just on Flipkart but across the umbrella of Flipkart partner platforms and brands, thereby enabling a wide pool to shop and avail rewards, significantly enriching their shopping experience. We are delighted to partner with Jatin Sarna in conveying this message to our 400 million customers across the country,” he added.

Flipkart is currently gearing up to host its flagship festive sale event ‘Big Billion Days’ and expects it to be the largest online sale yet and fuel its year-on-year growth with increased participation from shoppers in tier 3 cities and beyond.