Flipkart launches ‘Brand Pulse’ to help brands understand consumer behaviour

By

Maverick Martins

Published
Sep 3, 2020

Walmart-owned e-commerce platform Flipkart has launched a new initiative ‘Brand Pulse’ to help brands on its platform to understand consumer behaviour.
 

With the use of this technology, brands selling on the Flipkart platform will be able to understand their relevance with context to competition, which, in turn, will help them develop timely and focused marketing plans on Flipkart.
 
The ‘Brand Pulse’ tool is based on real consumer behaviour of over 250 million users and captures their e-commerce journey including search, response to banners, page views, and more.

Commenting on the launch of Brand Pulse, Prakash Sikaria vice president, growth and monetization, at Flipkart in a statement said: “In the multimedia world that we live in, it is imperative for brands to understand the user journey in deeper ways and be strategically present on the platform where the decision to purchase is being made. With our deep consumer understanding, we believe that we can bring more purpose to the brands that are present on our platform, by leveraging real-time consumer behaviour to understand their awareness index.
 
“We believe that Brand Pulse will be the simplest way for a brand to understand how they are faring against the competition, which will enable them to measure brand health metrics on Flipkart through a new lens,” he added.
 
Flipkart had recently raised $1.2 billion (Rs 9,048 crore) in an investment led by its majority owner Walmart Inc to strengthen its e-commerce marketplace across verticals in the Indian market.