Flipkart launches ‘1der by Puma’ in collaboration with K L Rahul
E-commerce marketplace Flipkart has strengthened its partnership with sportswear major Puma to launch an athleisure brand ‘1der’ in collaboration with Indian cricketer K L Rahul.
Flipkart has witnessed strong growth in the athleisure segment this past year and expects 1der by Puma to further boost sales and help it gain a significant share of the athleisure market in India.
Commenting on the launch, Nishit Garg, vice president at Flipkart Fashion, in a statement said: “We believe in collaborating with the best in the industry to solve the growing needs and the launch of 1der in partnership with Puma is aligned to this vision.”
Abhishek Ganguly, managing director at Puma India added, “We are thrilled to extend our existing long-term partnership with KL Rahul. We feel 1der will effectively cater to the increasing need for fashionable and comfortable clothing.”
Commenting on his association with the brand, K L Rahul said: “I have been intimately involved in the entire product design and ideation process along with Puma designers and I am pumped about launching 1der on Flipkart. Puma’s understanding of the athleisure segment coupled with Flipkart’s massive market reach propelled me to create this brand and I can’t wait for people to try it out.”
‘1der by Puma’ will be available on Flipkart, Puma’s website, and select Puma stores across India from September 30.
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