Flipkart India’s most trusted e-commerce brand, says report

By

Maverick Martins

Published
Jan 20, 2017

India e-commerce giant Flipkart continues to retain its apex position as India's most trusted e-commerce brand, in a nationwide consumer study titled the 'The Indian E-tailing Leadership Index', conducted by research firm Red Seer Consulting.

According the study reviewed by a media agency, Flipkart, for the fourth time in a row, is ranked overall number one in the study, scoring the highest among all e-commerce platforms in India in areas like product selection, customer support, ease of return, refund and reverse pick up speed.

The e-commerce giant was also the fastest in terms of order fulfillment and delivery as seen in the latest Red Seer Delivery Performance Report.

Riding on the strength of its owned supply chain unit Ekart, Flipkart clocked the shortest average delivery time, not just in the metros, but also across Tier I and II cities, added the report.

The E-tailing Leadership Index (ELI) conducts a comprehensive assessment into how consumers in India view and interact with e-tailing brands.

The study findings were based on 7500 consumer interviews across 30 Indian cities on several parameters including brand recall and trust, value, product variety and availability, ease of return, web and app experience, price competitiveness, delivery, overall NPS etc.