Flipkart eyes 5% market share growth in fashion post-BBD

By

Maverick Martins

Published
Oct 6, 2016

India’s largest e-tailer Flipkart is eyeing a 5% increase in market share in the fashion and lifestyle category following the Big Billion Days sale, according to a report in the Financial Express.

Flipkart Fashion claims it currently has a 35% market share in the overall fashion and lifestyle category in India.

“Certain categories in the apparel section like casual denim wear, apart from footwear, perfumes and sunglasses have been very much in demand during the on-going sales period. Moreover, in these categories consumers this time around shopped for brands like adidas, Vans, Crocs, Superdry, Vero Moda, Only, W, and Calvin Klein perfume, amongst others,” said Rishi Vasudev, vice-president, Flipkart Fashion.

Vasudev added that on the very first day of the Big Billion Days sale, and in the first hour, the platform sold nearly lakh footwear.

Being a horizontal player, Flipkart is popular for selling largely electronics items and large appliances. However, according to Vasudev this festive season sale, the e-commerce players witnessed a steep rise in demand for fashion and lifestyle branded and semi-branded products.

Out of the total traffic generated by the platform, 60% of consumers bought fashion and lifestyle products.