Flipkart expands fashion portfolio with launch of ‘The Indian Garage Company’

By

Maverick Martins

Published
Mar 29, 2023

E-commerce major Flipkart has strengthened its brand portfolio with the launch of youth fashion brand ‘The Indian Garage Company’ on its platform.

The association will see Flipkart house the newly launched ‘The Indian Garage Company X Surya Kumar Yadav’ collection that includes over 2,500 styles across men’s casualwear, including shirts, chinos, and more.

The Indian Garage Company has strategically launched the collection ahead of the Indian Premier League and expects cricketer Surya Kumar Yadav’s popularity among the youth coupled with Flipkart’s strong customer base to boost sales.

Commenting on the launch, Abhishek Maloo, senior director at Flipkart Fashion in a statement said, “The Indian Garage Company X Surya Kumar Yadav collection effectively caters to the growing need for fashionable and comfortable clothing. We believe in being an accessible marketplace for all brands and sellers to solve the country’s growing fashion needs, and this launch is aligned with our vision.”

Anant Tanted, founder of ‘The Indian Garage Company’ added, “We are thrilled to unveil this collection on Flipkart, a fashion destination that understands the pulse of young shoppers, and their deep market penetration will help us provide the widest selection of casual wear to every fashion-seeker across India.”

The Indian Garage Company had signed cricketer Suryakumar Yadav as its brand ambassador earlier this year.