×
339
Fashion Jobs
NIKE
India Logistics Partner Management Manager
Permanent · Bengaluru
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager (Jharkhand All District)
Permanent · Chatra
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager /Sales Manager (up)
Permanent · Mirzapur
FINO PAYMENTS BANK
Territory Sales Manager - Merchant & Distributor Onboarding - wb
Permanent · Cooch Behar
SUGUNA FOODS PRIVATE LIMITED
Area Sales Manager-Animal Health Products Sales (Bangalore)
Permanent · Bengaluru
MUTHOOT FINCORP LTD
Area Manager - Chennai
Permanent · Chennai
SUGUNA FOODS PRIVATE LIMITED
Area Sales Manager-Animal Health Products Sales (Bangalore)
Permanent · Bengaluru
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager/Sales Manager (Bihar)
Permanent · Katihar
VIJAY SYSTEMS ENGINEERS PVT LTD ( UMBERGOAN)
Production Manager
Permanent · Vapi
VIDVAS HR SOLUTIONS PRIVATE LIMITED
sr Manager - Production . Only Leather Bags Exp - Chennai
Permanent · Chennai
SHREE SADGURU MASALA & SPICES IND PVT LTD
Regional Sales Manager
Permanent · Navi Mumbai
MAGNATEK ENTERPRISES
Looking For Area Sales Manager
Permanent · Chennai
BANDHAN LIFE SCIENCE PRIVATE LIMITED
Area Sales Manager
Permanent · Kolkata
WINGS PHARMACEUTICALS
Area Sales Manager - Generic Division
Permanent · Ludhiana
FIRST SOLUTION
Agency Development Manager/Recruitment Development Manager(Insurance)
Permanent · Pune
NCL INDUSTRIES LIMITED (BISON PANEL)
Area Sales Manager - Hyderabad (Boards Division)
Permanent · Hyderabad
LN GLOBAL CAREER SERVICES LLP
Required Regional Sales Manager For Pharmaceutical Company
Permanent · Chennai
LN GLOBAL CAREER SERVICES LLP
Required Zonal Sales Manager For Pharmaceutical Company
Permanent · Chennai
LEVI'S
Group Product Manager
Permanent · Bengaluru
AVENUE SUPERMARTS LIMITED
Excellent Opportunity With Dmart _ Production Managers
Permanent · Chikmagalur
ENOAH I SOLUTION INDIA PRIVATE LIMITED
Area Sales Manager
Permanent · Bengaluru
KISHOR EXPORTS
Garment Technician
Permanent · Agra
Published
Feb 5, 2020
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Flipkart closes down Jabong operations, redirects to Myntra

Published
Feb 5, 2020

E-commerce platform Flipkart has closed down its online fashion platform Jabong to after acquiring it four years ago. The business plans to focus on its main fashion platform Myntra where Jabong’s site and app will redirect to.

Jabong’s e-commerce site and app will now redirect to Myntra - Jabong- Facebook

 
Following a decline in engagement on Jabong and Flipkart’s increased focus on Myntra, the e-commerce giant has decided to shut down Jabong, ET Bureau reported. The move will streamline operations for Flipkart and cut down on marketing costs as the business will promote only Myntra instead of Myntra and Jabong. 
 
Flipkart had started to redirect Jabong users to Myntra through its marketing in July last year and also cut expenditure on marketing for Jabong. Flipkart’s US-based parent company Walmart reported a non-cash impairment charge of $290 million (Rs 1,929.2 crore) due to its investment in Jabong.

Jabong has seen reduced customer interest over the past year. App downloads decreased by 12.71% and active users also dropped in December 2019, according to data from web analytics business SimilarWeb, sourced by ET Bureau. 
 
Myntra saw a significant increase in both active users and downloads during the same time period. In this way, Flipkart is jettisoning one struggling platform which should in turn bolster its premium one.

Copyright © 2021 FashionNetwork.com All rights reserved.