×
316
Fashion Jobs
TIME TECHNOPLAST
Area Sales Manager
Permanent · Andheri
LIFE TURN MANAGEMENT CONSULTANT
sr. Manager Production - Sricity, Tada - Mnc Company - Engineering Ind
Permanent · Tada
MCKENZIE
Hiring For Retail Store Merchandiser / Manager
Permanent · Chennai
V2B GLOBAL CONSULTANTS
sr Technician Apparel -Buying Office
Permanent · Gurugram
MANPOWERGROUP SERVICES INDIA
Opening || Horeca Sales Manager || Kolkata
Permanent · Kolkata
ADIDAS
Senior Product Owner - Machine Learning & ai
Permanent · GURUGRAM
ADIDAS
Senior Technology Consultant - Omnichannel
Permanent · GURUGRAM
PUMA
Manager- Warehouse (B2C)
Permanent · Bengaluru
HARMAN FINOCHEM
sr. Manager- Api Production For Srp With Leading Pharma @ Aubad
Permanent · Aurangabad
PNB HOUSING
Area Sales Manager
Permanent · Thane
PNB HOUSING
Area Sales Manager
Permanent · Pune
JM FINANCIAL HOME LOANS LTD
Area Sales Manager - Home Loans
Permanent · Chennai
DANIEL WELLINGTON
IT Support Specialist
Permanent · MUMBAI
DBS BANK
Hiring For Area Sales Manager - Gold Loan
Permanent · Karaikal
DBS BANK
Hiring For Area Sales Manager - Gold Loan
Permanent · Thiruvarur
DBS BANK
Hiring For Area Sales Manager - Gold Loan
Permanent · Tirunelveli
AVANTOR
Area Sales Manager- Lab Consumables
Permanent · Pune
ADIDAS
Manager Brand Activation Originals
Permanent · GURUGRAM
ZACH LIFESTYLE PVT. LTD.
Manager - Content & Social Media
Permanent · MUMBAI
NEW ALFA INTERNATIONAL
Foundry Production Manager
Permanent · Dubai
MEDCIS PATHLABS
Medcis Pathlabs is Hiring For Pathology Area Sales Manager
Permanent · Visakhapatnam
PERFECT PUBLISHING SOLUTIONS
Area Sale Manager-b.Tech Fresher-German Mnc -Immediate Joining
Permanent · Bhubaneswar
Published
Feb 5, 2020
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Flipkart closes down Jabong operations, redirects to Myntra

Published
Feb 5, 2020

E-commerce platform Flipkart has closed down its online fashion platform Jabong to after acquiring it four years ago. The business plans to focus on its main fashion platform Myntra where Jabong’s site and app will redirect to.

Jabong’s e-commerce site and app will now redirect to Myntra - Jabong- Facebook

 
Following a decline in engagement on Jabong and Flipkart’s increased focus on Myntra, the e-commerce giant has decided to shut down Jabong, ET Bureau reported. The move will streamline operations for Flipkart and cut down on marketing costs as the business will promote only Myntra instead of Myntra and Jabong. 
 
Flipkart had started to redirect Jabong users to Myntra through its marketing in July last year and also cut expenditure on marketing for Jabong. Flipkart’s US-based parent company Walmart reported a non-cash impairment charge of $290 million (Rs 1,929.2 crore) due to its investment in Jabong.

Jabong has seen reduced customer interest over the past year. App downloads decreased by 12.71% and active users also dropped in December 2019, according to data from web analytics business SimilarWeb, sourced by ET Bureau. 
 
Myntra saw a significant increase in both active users and downloads during the same time period. In this way, Flipkart is jettisoning one struggling platform which should in turn bolster its premium one.

Copyright © 2023 FashionNetwork.com All rights reserved.