×
293
Fashion Jobs
NETE.IN
CRM & Logistics Executive
Permanent · MUMBAI
FABINDIA OVERSEAS PVT. LTD.
Retail Planner
Permanent · NEW DELHI
SELECTIVE GLOBAL SEARCH PVT. LTD.
Business Development
Permanent · NEW DELHI
AJIO - RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · KARIMNAGAR
AJIO - RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · MIRYALAGUDA
AJIO - RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · KOTHAGUDEM
AJIO - RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · NAGARKURNOOL
LIFESTYLE BRANDS
Area Sales Manager Bangalore
Permanent · BENGALURU
HIRING STUDIO
Chief Financial Officer
Permanent · HOSAPETE
RJ CUBE STAFFING SOLUTIONS
Storekeeper
Permanent · DELHI
ORIENT CRAFT LTD.
Production Incharge
Permanent · NEW DELHI
GETNATTY DESIGNTECH PVT. LTD
Business Development & Sales Specialist
Permanent · MUMBAI
CONSULT IN INDIA
Area Sales Manager- (South & West Region)
Permanent · Kota
ADECCO INDIA PRIVATE LIMITED
e Commerce Executive :Garments Company:Kolkata
Permanent · Kolkata
NCDI PLACEMENT CONSULTANCY
Sales Coordinator (Male) For Leading Retail Store
Permanent · Lucknow
2COMS CONSULTING PVT LTD.
Area Sales Manager Knitwear/ Innerwear
Permanent · Mumbai
SEARCHLIGHT HR SERVICES PVT. LTD
Sales Manager- Fragrances
Permanent · Chennai
KEYSTONE CONSULTING PVT LTD
Business Development - Textile Company
Permanent · Coimbatore
JOB SEARCH
General Manager - Mumbai & Delhi Exp in Textile Testing Industry Only
Permanent · National Capital Region
JOB SEARCH
sr. Executive - Accounts & Finance - Vile Parle
Permanent · Mumbai
CAREER CROSSWAYS
Export Marketing Manager
Permanent · Ahmedabad
TEJASWI SERVICES PVT LTD
Business Development Executive
Permanent · Mumbai

Flipkart and Myntra ramp up TV advertising

Published
today Jan 8, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Flipkart and its fashion arm Myntra have greatly increased their television advertising following the business’ Walmart acquisition last summer. The businesses have also heavily promoted their sales.

Flipkart and Myntra increased sales and TV adverts since Walmart’s acquisition of the businesses - Myntra


From August 8 to December 21, 2018, Myntra aired adverts on TV 26,316 times compared to 21,600 times in the same time period in 2017.

Flipkart also aired TV adverts 155,983 times in the August 8 to December 21 period in 2018 compared to 84,770 in the 2017 time period. Flipkart’s phone business PhonePe also increased TV adverts from none at all in 2017 to 50,862 in the 2018 time period, as reported by ET Bureau. August 8 was the date when the Competition Commission of India (CCI) formally authorised Walmart’s 77 percent acquisition of Flipkart and its subsidiaries.

As well as promoting the brands on TV, Flipkart and Myntra have hosted a number of large sale events such as Myntra and Jabong’s recent End of Reason Sale (EORS) where sales surged by 700 percent. Last year also saw the most promotion yet for the Black Friday sale weekend, an American import that cemented itself in the Indian retail calendar in 2018. 

"The battle of ecommerce is a battle not about balance sheet but about market share and post-acquisition when they are flush with funds; they have the right to protect market share," Saurabh Varma, the CEO of Publicis Communications India told ET Bureau.

However, US-owned businesses like Flipkart and Amazon India have been accused of deep discounting by organisations such as the Confederation of All India Traders (CAIT), which claims that their overbearing presence in the market is harming both Indian businesses and consumers. 


 

Copyright © 2019 FashionNetwork.com All rights reserved.