Flatheads names Gaurav Kapur as brand ambassador
Direct-to-customer (D2C) online casual sneakers brand Flatheads has named actor and cricket presenter Gaurav Kapur as its brand ambassador.
Kapur has also invested an undisclosed amount in the brand as an angel investor participating in its pre-Series A.
Kapur will be seen endorsing the brand’s newly launched product range through digital campaigns throughout the year.
Commenting on the association, Utkarsh Biradar, CEO co-founder of Flatheads in a statement said, “Gaurav comes across as an unorthodox, contemporary and authentic personality. This aura that he carries strikes the right chord with our target audiences. The way he embodies both style and substance in his persona resonates well with our brand. He also truly believes in the brand’s vision which is perhaps the most authentic connection between a brand and its ambassador.”
On his association with Flatheads, Gaurav Kapur added, “It is very encouraging to see how new-age entrepreneurs are coming up with innovative products. It is a pleasure to be associated with a brand like Flatheads that has re-engineered footwear keeping in mind the philosophies of minimalism, innovation, simplicity and thoughtfulness.”
Flatheads is a Bangalore-based D2C online brand that designs casual sneakers. It sells through its website and leading e-commerce stores.
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