Fizzy Goblet collaborates with Kareena Kapoor Khan to launch 'Fizzlet'

By

Isabelle Crossley

Published
Apr 25, 2022

Jutti specialist Fizzy Goblet has collaborated with Bollywood celebrity Kareena Kapoor Khan to launch new subsidiary brand 'Fizzlet' and expand into fusion style heels and flats. 

Fizzlet has launched as Fizzy Goblet’s brand dedicated to, “easy, effortless, everyday” footwear with a dedicated segment on its e-commerce website. Kareena Kapoor Khan launched the brand in a video advert and has curated her own collection of footwear from the brand which features as a ‘Kareena’s Picks’ section on the site. 
 
“She’s a true icon, such an exciting, exhilarating yet humbling experience to have Kareena Kapoor Khan introduce Fizzlet by Fizzy Goblet,” the brand announced on Facebook, launching the label and promotional video starring Khan. 

Fizzlet’s digital shop-in-shop on Fizzy Goblet’s e-commerce store has a ‘heels’ and a ‘flats’ segment and its maiden collection features everything from slip-on sandals, to sneakers, to stilettos. With a bright colour palette, feminine details, and use of heritage craft techniques as embellishments, the brand is both youthful and versatile. 
 
Laksheeta Govil launched Fizzy Goblet at the age of 24 as a modern jutti brand. The label’s embellished juttis, including its fusion style ‘heeled juttis’ went on to garner a Bollywood following and the brand has collaborated with designers including Payal Singhal on footwear collections.