FirstCry aims to reach 450 stores by year-end

By

Maverick Martins

Published
Jun 21, 2019

India’s largest omni-channel platform for kids Firstcry is on an expansion spree and will be opening up as many as 70 stores across the country.
 

Firstcry is looking to close the year with 450 stores and focus on tier 1, 2 and 3 cities for its expansion.
 
It recently entered the city of Srinagar with its first outlet at Rawalpora which is spread across an area of 1,800 sq ft. The store houses store than 200 brands across 10 categories.

“FirstCry.com has already opened more than 380 stores across Tier I, II and III cities and aims to reach 450 by 2019. The industry forecast of a heavy boom in the retail market and increasing demand for baby & kids products make Srinagar an important city in terms of expansion for FirstCry.com,” a company spokesperson said in a statement.
 
Commenting on the store opening, Daaiq, owner of franchisee said, “With our FirstCry store, strategically located at Rawalpora, parents can have access to the widest range of baby and kids products. FirstCry is a great partner as they value parents’ myriad needs and always strive to fulfil them. FirstCry.com drives an integrated marketing strategy between online, mobile and offline stores which is very helpful for us as a franchisee.”
 
Firstcry has already earned the tag of being Asia’s largest online store and currently expanding offline to further strengthen its hold over the children’s wear market.