The first image from Replay's latest campaign has been unveiled on Instagram.

Model Stella Maxwell posted the pic on her Instagram account with the caption "Sexy in my Replay TOUCH jeans!"

The model features in the new ads alongside fellow models Joan Smalls and Irina Shayk. All three will also walk the catwalk together later this week in the Victoria's Secret show in Paris, set to air on December 5.

The campaign for Replay's TOUCH jeans has been shot by legendary photographers Mert and Marcus.