First Puma Lab in Europe

By

Sarah Ahssen

Published
Mar 16, 2015

Puma and Foot Locker have opened the first European Puma Lab in Europe. The 650 square foot shop-in-shop located in the Foot Locker store at the intersection of via Torino and via Speronari offers a premium product range of Puma footwear and apparel featuring limited editions and exclusives.

The Puma Lab will offer new colours nearly once a month and will receive new collections every 8 to 12 weeks. 

First launched in the US, Puma has about one hundred Puma Labs in Foot Locker locations.