Fire-Boltt enters South East Asia market

By

Isabelle Crossley

Published
Jan 23, 2023

Smartwatch brand Fire-Boltt has announced its plan to enter the South East Asia market. For this expansion, Fire-Boltt has partnered with Smartech SG Private Limited to begin by launching its operations in Singapore and Vietnam.

After witnessing strong growth since its launch, Fire-Boltt aims to enter international markets and pursue an aggressive international expansion plan, Indian Retailer Bureau reported. The brand recently launched in the UAE and is now eyeing South East Asia. Fire-Boltt will begin by launching in the market online before foraying into offline retail. 
 
“International expansion has always been one of the priorities of Fire-Boltt, especially now with the start of home-grown production under the ‘Make in India’ initiative,” said Fire-Boltt’s co-founder and CEO Arnav Kishore, Indian Retailer Bureau reported. “This is a proud moment for an Indian brand to be available in international markets to serve consumers across the globe. The kind of response we have received from our customers is overwhelming which helps us work even more aggressively toward innovation and fulfilling the needs of the consumers. We look forward to achieving bigger milestones in the near future.”

“We are thrilled to announce our expansion into the South Asian market,” said Fire-Boltt’s co-founder Aayushi Kishore. “We have handpicked our top-selling products like Visionary, Invincible, etc., in line with the research we carried out in these markets. We have also carried out changes to the display screen, language availability, marketing messaging, and even packaging to be suitable for each of these markets. Going by the phenomenal response we have received so far; we are encouraged to expand further in South East Asia and the APAC region. We are also working actively on consumer feedback for design principles from some of these markets to bring in the best for our customers in India and globally.”
 
Over the past year, Fire-Boltt has launched over 70 smartwatches in India. Over the course of two years, the business has increased its India smartwatch market share from 0.3% to a 29%.
 
“We are proud to be chosen by Fire-Boltt to launch its South-East Asia operations,” said a representative for Smartech SG Private Limited in a statement. “This global smartwatch brand gives customers excellent options of feature-rich smartwatches at unbeatable price points.”