Fire Boltt signs Vicky Kaushal as brand ambassador

By

Maverick Martins

Published
May 26, 2021

Wearables brand Fire Boltt has signed Bollywood actor Vicky Kaushal as its brand ambassador to endorse its new smartwatch in the Indian market.
 

The brand will launch a campaign featuring the actor across platforms and expects the popularity of the actor to drive sales of its newly launched smartwatch.
 
Commenting on the association with the actor, Arnav Kishore and Aayushi Kishore, co-founders of Fire Boltt, in a joint statement said: "The reason why we chose Vicky Kaushal to promote our latest smartwatch is that he is an inspirational, visionary, charismatic, rebellious and freedom-seeking personality and every young Indian connects with him at different levels. He is our brand ethos of energy and action personified, and there could be no better occasion to bring him onboard other than the launch of our one-of-its-kind smartwatch 360.”

Vicky Kaushal added: “Fire Boltt 360 is a perfect companion for young India to track health parameters on the go and to keep themselves entertained with the in-built games. It gives me pleasure to join hands with a home-grown brand that is about prioritising health with the help of technology.”
 
Fire Boltt is an Indian company with a strong presence in the audio and wearables segment. The company aims to make inroads into the booming smartwatch segment in India through its new product launch.