Fire Boltt names Virat Kohli as new brand ambassador

By

Maverick Martins

Published
Oct 6, 2021

Indian wearables brand Fire Boltt has signed Indian cricket captain Virat Kohli as its new brand ambassador.
 

The brand will soon be launching marketing campaigns featuring Kohli across platforms. With this association, Fire Boltt aims to strengthen its presence across India and gain a larger market share of the smartwatches segment.
 
Commenting on the association with Kohli, Fire Boltt, co-founder Arnav Kishore, in a statement said: “Virat Kohli is a role model for not just Indians but cricket lovers around the globe. His mention alone can inspire millions to chase their dreams and aspirations, and we decided to join hands with him in sync with our vision of an evolved lifestyle for all countrymen ushered in by lifestyle devices such as a smartwatch.”

Talking about his association with the brand, Virat Kohli added: “Fire Boltt as a brand personifies energy, dynamism and vibrancy, all of which has been a driving force in my sporting as well as life journey. The fact that the company is at the helm of history being scripted in the Indian wearable space makes me proud as an advocate of Vocal for Local and Atmanirbhar Bharat (self-reliant India).”
 
Fire Boltt is an Indian company with a strong presence in the audio and wearables segment. The brand is also endorsed by Bollywood actor Vicky Kaushal.