Fire-Boltt names Vijay Deverakonda as its new brand ambassador

By

Maverick Martins

Published
Oct 20, 2022

Indian wearables brand Fire-Boltt has appointed actor Vijay Deverakonda as its new brand ambassador.

The actor will be part of the brand’s marketing campaigns alongside cricketer Virat Kohli, actors Vicky Kaushal and Kiara Advani.

With this association, the brand hopes to strengthen its presence in the Indian market especially in the south Indian states.

Commenting on his association with the brand, Vijay Deverakonda in a statement said, “Smartwatches have become an integral part of our lives and getting the right smartwatch to suit our needs and style becomes an important task. Fire-Boltt has been a brand that stood the test of time and emerged as a significant player as the brand has yet again grabbed the first spot in the Indian smartwatch market and put India on the global map.”

Arnav Kishore, founder CEO at Fire-Boltt added, “We are delighted to collaborate with Vijay Deverakonda. We see an evolved lifestyle for all people, ushered in by lifestyle gadgets like a wristwatch, and Vijay's outlook, paired with his fitness quotient and sense of style, is in line with that. He will help us connect better with the younger generation as he commands a huge craze among the youth across the nation.”

Fire Boltt is an Indian company with a strong presence in the smartwatches segment.