×
142
Fashion Jobs
SAROJ JALAN
Marketing Strategist
Permanent · KOLKATA
ADD UR CO LLP
Production Manager
Permanent · Chennai
THE GLOBAL ZONE HR SERVICES
Production Manager/ Supervisor/ Incharge
Permanent · Pune
PUMA
Manager - Digital Marketing
Permanent · Bengaluru
THE BANYAN HR CONSULTS
Brand Manager For Leading Women's Wear Garments CO at Coimbatore
Permanent · Coimbatore
LEVI'S
Manager, Retail Merchandising (Ebo)
Permanent · Bengaluru
GLAN MANAGEMENT CONSULTANCY
Senior Buyer Lingerie (Knits Western Wear) - Retail Brand
Permanent · GURUGRAM
JOB INDIA
Asst. Manager E-Com Operations (Garments Retail) Gurgaon
Permanent · Faridabad
VASTRAKALA EXPORTS
Quality Manager
Permanent · CHENNAI
PEOPLE ALLIANCE WORKFORCE PRIVATE LIMITED
Manager / in Charge - Production/Quality/Cutting - Garments Industry
Permanent · Bhiwandi
MINT AND MILK COMMUNICATIONS
Senior Account Executive
Permanent · MUMBAI
PUMA
Manager- Buying (Apparel)
Permanent · Bengaluru
PUMA
Manager- Business Intelligence
Permanent · Bengaluru
PUMA
Manager- Trade Compliance
Permanent · Bengaluru
PUMA
Manager- Supply Planning
Permanent · Bengaluru
PUMA
Senior Manager - Performance Marketing- Marketplac…
Permanent · Bengaluru
PUMA
Regional Sales Manager- Mbo (South)
Permanent · Bengaluru
PUMA
Manager- Returns And Spf Operations
Permanent · Bengaluru
PUMA
Manager Merchandising
Permanent · Bengaluru
PUMA
Project Manager- Operations
Permanent · Bengaluru
PUMA
Manager- Logistics Operations
Permanent · Bengaluru
PUMA
Warehouse Manager-D2C
Permanent · Bengaluru
Published
Feb 14, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Fila partners with Ace Turtle to strengthen omni-channel approach

Published
Feb 14, 2019

Fila’s India licensee Cravatex Brands has partnered with Ace Turtle to strengthen the sportswear brand’s omni-channel strategy in India.  


A still from the promotional video for the Norblack Norwhite x Fila collaborative collection- Fila will continue to focus on India expansion - Norblack Norwhite- Facebook


Cravatex Brands has partnered with Ace Turtle to bring its licensed brand Fila to more Indian customers online. The business hopes to reach 100 million online shoppers through this partnership which will mark the brand’s greatest online expansion in India to date. 

Along with online expansion with Ace Turtle, Cravatex Brands will continue to open one Fila store a month in the country to continue its offline retail momentum throughout 2019. Stores will continue to follow the current Heritage Store format.

"Engaging with our customers across the country consistently through the channel of their preference is something we are currently focusing on," said Rakesh Singh Kathayat, the chief operating officer of Cravetex Brands, in a press release. "Partnering with leading omnichannel enablers such as Ace Turtle is a step towards that effort to showcase the omnichannel strength of our brand.”

“By 2020, sportswear segment is expected to grow at an annual growth rate of 12 percent with sales expected to reach $8 billion,” said Nitin Chhabra, CEO of Ace Turtle, in a press release. “Having a well-orchestrated omnichannel strategy will play a critical role in accelerating the growth of leading brands in this segment in India. Fila, over the past few years has witnessed tremendous response from Indian consumers.”

Copyright © 2022 FashionNetwork.com All rights reserved.