Fila opens store in Chennai’s Palladium Mall
today Apr 16, 2019
Italian sportswear brand Fila opened its first Chennai store in the city’s Palladium Mall as part of its current omni-channel expansion plan.
The brand launched its first Chennai exclusive retail outlet on April 9 with its latest spring/ summer 2019 Heritage collection that features designs inspired by the brand’s past. Bright primary colours and graphic prints mix with clean white fabrics and 90s silhouettes to create a look that is vintage-inspired yet decidedly modern. The collection features shell suits, crop tops, swimwear, cycle shorts, sweaters, and accessories.
Prior to Chennai, Fila opened a store in Bhubaneshwar’s Esplanade Mall on February 22 and the brand also runs stores in Mumbai, Pune, and Hyderabad. The brand announced last month that it expects to see 50 percent growth in the Indian market fuelled by its omni-channel strategy.
Fila aims to reach a total of 100 exclusive retail stores in India in the next five years. The brand will concentrate on metros for its initial retail expansion but also aims to open in mini-metros and Tier 2 locations in future. The brand aims to launch one store a month to achieve its brick-and-mortar retail target and later increase this to two stores a month. The brand will also expand its shop-in-shop presence across the country. Fila is licensed in India through Cravatex Brands Limited, part of the Batra Group.
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