Fila opens second Mumbai store
After opening its first Heritage Store in Fort, Mumbai, last month, Fila has opened its second store in the city at Inorbit Mall in Malad.
With Fila’s second Mumbai store opening, the sportswear brand now has a presence in both the north and the south of the metro. After launching its first Heritage Store in Fort in Mumbai’s southern Kala Ghoda district, the brand has now opened in the north of the city in a mall that has a strong millennial customer base: Inorbit Mall.
The new Fila store is designed to appeal to a young audience and has a classic yet modern look. The store closely resembles the brand’s other store in the city. Taking the brand’s classic logo as its design inspiration, the store has a colour palette of red, white, and blue.
The brand’s autumn/ winter “Heritage Collection” launched with the store and features vintage-inspired, bright sportswear. Fila, which was launched in Italy in 1911, has a network of over 250 large-format stores across India. Cravatex Brands has the licence to sell Fila products in India and South Asia and also retails the brand on major e-commerce platforms.
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