Fila launches in select Sports Station stores across India

By

Isabelle Crossley

Published
Jan 20, 2020

Italian sportswear brand Fila launched across a number of multi-brand sportswear retailer Sports Station stores on January 17, as the brand continues to expand across India.

 
Fila clothing now retails at Sports Station stores in Guwahati, Itanagar, Connaught Place (New Delhi), Raghunath Bazaar (Jammu), Imphal, and Mall of Amritsar, the brand announced on Facebook.

Fila is expanding across India through a mix of exclusive-brand-outlets and shop-in-shops with a focus on metros, mini metros, and Tier 2 towns.

The brand is also continuing to open exclusive business outlets in India, such as its recent opening in Kochi, and aims to reach a total of 100 brick-and-mortar stores in the coming five years. For the first phase of expansion, the brand will concentrate on metro locations and then plans to open in mini-metros and Tier 2 locations in phase two.
 
Fila is also expanding with an omni-channel approach.

“In the future, both online and offline will hold equal importance for our business, they feed into each other,” the brand’s India head of marketing, Anupam Sehgal, told Exchange4Media last year. 
 
Fila’s recent launches include a winter collection, collection of slides, and the Fila RGB collection, which features checked print garments inspired by the band’s heritage. The brand is increasingly releasing fashion inspired sportswear and athleisure in India.