Fila hosts Mumbai pop-up for new Fila Explore line
today Aug 5, 2019
Fila launched its new line 'Fila Explore' with a pop-up event at its Mumbai store to celebrate the brightly coloured and vintage inspired collection.
Last week, Fila hosted a group of influencers and media personalities at its store at Flora Fountain in Mumbai to launch its Fila Explore product line. The store was decorated specially for the event with the line’s logo featuring a mountain range and its promotional photos. Fila also partnered with Highsnobriety to create a film of the launch event.
Following the launch party, the collection is now available in India at Fila’s Flora Fountain store, as well as its store in Sector 17, Chandigarh. The line features clothing, shoes, and accessories in bright rainbow colours paired together in 90s hip-hop style combinations and designed for trekking in nature.
The collection is made up of 140 pieces and divided into four categories, Canyon, Elements, Mountains, and Woods. With utilitarian pockets and zip-off trousers, the collection mixes vintage inspirations with functionality.
The brand held similar events across its stores in New York, Toyko, Beijing, Guangzhou, Santorini, and Los Angeles to launch the new product line. Fila has invested heavily in the Indian market and its most recent store opening in the country was in Chennai’s Palladium Mall.