Fila expects 50 percent growth with omnichannel strategy
Italian sports and fashion brand Fila is expecting 50 percent growth in the Indian market as it expects strong sales this year from e-commerce and as well as its offline stores.
The brand will be expanding aggressively this year across the country with a focus on metros, mini metros and tier 2 towns. It has planned 100 exclusive retail stores in India over the next five years. Currently, the brand has 1,500 points of sale and is expected to touch 1,800 by July this year.
The company has already added five exclusive Fila company-owned stores in the cities of Mumbai, Hyderabad, and Pune over the last four months.
“As of right now, we have 1,500 points of sale and we expect this number to grow to about 1800 over the next four months. This is largely across metros, mini metros and Tier 2 towns. We will continue to launch one exclusive store each month going forward. We will then eventually step it up to two stores a month till we reach the 100 store mark,” Anupam Sehgal, head of marketing at Fila India, told Exchange4Media.com.
“One of the things we have observed over the past four months is that wherever we have expanded our retail footprint, we see a spike in e-commerce sales. Overall, as a business, we are confident that we will grow more than 50% this year, and that goes for both e-commerce and offline sales really. In the future, both online and offline will hold equal importance for our business, they feed into each other,” Sehgal added.
Fila India is a licensee held by Cravatex Brands Limited which is a part of the Batra Group.
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