×
142
Fashion Jobs
SAROJ JALAN
Marketing Strategist
Permanent · KOLKATA
ADD UR CO LLP
Production Manager
Permanent · Chennai
THE GLOBAL ZONE HR SERVICES
Production Manager/ Supervisor/ Incharge
Permanent · Pune
PUMA
Manager - Digital Marketing
Permanent · Bengaluru
THE BANYAN HR CONSULTS
Brand Manager For Leading Women's Wear Garments CO at Coimbatore
Permanent · Coimbatore
LEVI'S
Manager, Retail Merchandising (Ebo)
Permanent · Bengaluru
GLAN MANAGEMENT CONSULTANCY
Senior Buyer Lingerie (Knits Western Wear) - Retail Brand
Permanent · GURUGRAM
JOB INDIA
Asst. Manager E-Com Operations (Garments Retail) Gurgaon
Permanent · Faridabad
VASTRAKALA EXPORTS
Quality Manager
Permanent · CHENNAI
PEOPLE ALLIANCE WORKFORCE PRIVATE LIMITED
Manager / in Charge - Production/Quality/Cutting - Garments Industry
Permanent · Bhiwandi
MINT AND MILK COMMUNICATIONS
Senior Account Executive
Permanent · MUMBAI
PUMA
Manager- Buying (Apparel)
Permanent · Bengaluru
PUMA
Manager- Business Intelligence
Permanent · Bengaluru
PUMA
Manager- Trade Compliance
Permanent · Bengaluru
PUMA
Manager- Supply Planning
Permanent · Bengaluru
PUMA
Senior Manager - Performance Marketing- Marketplac…
Permanent · Bengaluru
PUMA
Regional Sales Manager- Mbo (South)
Permanent · Bengaluru
PUMA
Manager- Returns And Spf Operations
Permanent · Bengaluru
PUMA
Manager Merchandising
Permanent · Bengaluru
PUMA
Project Manager- Operations
Permanent · Bengaluru
PUMA
Manager- Logistics Operations
Permanent · Bengaluru
PUMA
Warehouse Manager-D2C
Permanent · Bengaluru
Published
Nov 21, 2018
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Fila and NorBlack NorWhite collaborate for athleisure collection

Published
Nov 21, 2018

South Korean-owned sportswear brand Fila has collaborated with Mriga Kapadiya and Amrit Kumar’s Norblack Norwhite to create a fusion streetwear collection that features the Indian brand's signature bandhani print and gender-neutral pieces. The collection will drop on November 24.


A still from the promotional video for the Norblack Norwhite x Fila collaborative collection - Norblack Norwhite- Facebook


Speaking about the collection to Vogue India, Kapadiya said: “We have always unabashedly celebrated textiles, colours and patterns, so applying our aesthetic within the bounds of Fila has helped us push the envelope on our creative capacity, and also led to many firsts—designing shoes and socks has been one of our favourite parts of the process.”

The collection takes athleisure as its starting point but, by using Norblack Norwhite’s signature bandhani print and rainbow detailing, it has a distinctly modern Indian flavour. The gender neutral pieces also nod to Norblack Norwhite’s androgynous aesthetic but the Fila brand is equally represented with large logos on baseball jerseys, t-shirts, and hoodies. Accessories are also on offer and include shoes, socks and a fanny pack.

Fila stands out among international sportswear brands for pursuing India-specific projects and decentralising creative control from its headquarters and this Indian fusion collection acts as a prime example.

“We wanted to apply our love for pattern and colour, while keeping the creations breathable and digestible in the sporty space,” explained Kumar. “We also had a fair amount of fun playing with our colour palette for the classic Fila logo.”

Copyright © 2022 FashionNetwork.com All rights reserved.