×
293
Fashion Jobs
NETE.IN
CRM & Logistics Executive
Permanent · MUMBAI
FABINDIA OVERSEAS PVT. LTD.
Retail Planner
Permanent · NEW DELHI
SELECTIVE GLOBAL SEARCH PVT. LTD.
Business Development
Permanent · NEW DELHI
AJIO - RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · KARIMNAGAR
AJIO - RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · MIRYALAGUDA
AJIO - RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · KOTHAGUDEM
AJIO - RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · NAGARKURNOOL
LIFESTYLE BRANDS
Area Sales Manager Bangalore
Permanent · BENGALURU
HIRING STUDIO
Chief Financial Officer
Permanent · HOSAPETE
RJ CUBE STAFFING SOLUTIONS
Storekeeper
Permanent · DELHI
ORIENT CRAFT LTD.
Production Incharge
Permanent · NEW DELHI
GETNATTY DESIGNTECH PVT. LTD
Business Development & Sales Specialist
Permanent · MUMBAI
CONSULT IN INDIA
Area Sales Manager- (South & West Region)
Permanent · Kota
ADECCO INDIA PRIVATE LIMITED
e Commerce Executive :Garments Company:Kolkata
Permanent · Kolkata
NCDI PLACEMENT CONSULTANCY
Sales Coordinator (Male) For Leading Retail Store
Permanent · Lucknow
2COMS CONSULTING PVT LTD.
Area Sales Manager Knitwear/ Innerwear
Permanent · Mumbai
SEARCHLIGHT HR SERVICES PVT. LTD
Sales Manager- Fragrances
Permanent · Chennai
KEYSTONE CONSULTING PVT LTD
Business Development - Textile Company
Permanent · Coimbatore
JOB SEARCH
General Manager - Mumbai & Delhi Exp in Textile Testing Industry Only
Permanent · National Capital Region
JOB SEARCH
sr. Executive - Accounts & Finance - Vile Parle
Permanent · Mumbai
CAREER CROSSWAYS
Export Marketing Manager
Permanent · Ahmedabad
TEJASWI SERVICES PVT LTD
Business Development Executive
Permanent · Mumbai

Fila aims to grow fivefold in 5 years, expand retail footprint through franchise network

Published
today Dec 3, 2018
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Fila aims to expand fivefold in the coming five years in India and will expand its brick-and-mortar retail footprint through creating a network of standalone franchise stores across India.

The recent Fila x Norblack Norwhite collection shows Fila's focus on the Indian market - Fila India- Facebook


Fila has taken a rather unique approach to its India expansion. Arguably more than any other international sportswear brand, Fila has tailored its products and marketing specifically to its Indian audience. With a recent collaborative collection with Norblack Norwhite, the brand launched a range of desi athleisure exclusively in India. Fila has also worked with Indian artists for promotions and tailors its product releases too.

The brand is focusing on designing motorsports footwear for the Indian market using high abrasion resistant materials. This caters to the high number of people riding motorbikes in the country. The brand is also launching its Hexo and Comfortx technologies for performance footwear.

Fila, which currently has two standalone stores in India, both in Mumbai, that follow its new retail format. The brand is also present in over 250 large format lifestyle stores including Lifestyle and Shoppers Stop. In addition to this, Fila aims to expand with a franchise network of standalone stores across the country. Online, the brand is available on numerous e-commerce platforms such as Myntra and Amazon. India is an important market for Fila as seen by its creative focus on the country.

Copyright © 2019 FashionNetwork.com All rights reserved.