Ferragamo names Jeno Lee first global male ambassador

By

Benjamin Fitzgerald

Published
May 31, 2023

Italian luxury brand Ferragamo announced on Monday the appointment of Jeno Lee, best known as Jeno, as the Florentine company's first global male ambassador.

Making the announcement on Instagram, the luxury company said the partnership seals the relationship between Ferragamo and the K-pop artist, who have started "building ties" prior to the ambassador news.

A member of South Korean boy band NCT, Jeno attended the brand’s fall 2023 fashion show in Milan in February, the first markings of a potential collaboration with Ferragamo.

"We're driven by the same passion in our creativity and feel fortunate to have [Jeno] join Ferragamo," said Ferragamo creative director, Maximilian Davis, in a post on Ferragamo's Instagram account.

In the post, The Korean star is pictured wearing a sleeveless red and white check button-up shirt, black tie and matching black trouser and shoulder bag, all taken from the brand's pre-fall 2023 collection.

"I am very excited to create a synergy with the brand and [am] looking forward to disclosing our future projects. Stay tuned on both of us," said Jeno, in the same social media post.

Jeno's appointment follows the announcements of a slew of other Korean ambassadorships with fellow luxury brands.

Lisa, Jennie, Rosé and Jisoo of Blackpink have all inked partnerships with luxury brands Celine, Chanel, Saint Laurent and Dior. Fellow K-pop band NewJeans’ members Hyein, Hanni, Danielle and Haerin have also been appointed as ambassadors at Louis Vuitton, Gucci, Burberry and Dior, respectively.