Fendi to celebrate 90 years with fashion show in Rome

The luxury Italian fashion house, Fendi, will celebrate its anniversary of 90 years, with a unique Haute Fourrure fashion show in its hometown Rome, on 7 July, according to a company release.

Fendi along with Karl Lagerfeld and Silvia Venturini Fendi, celebrates 90 years of the maison’s great revolutionary worldwide achievements, avant-garde experimentation, unlimited research and innovation, proposing new luxurious and modern fur designs and accessories.

“An Haute Fourrure fashion show in Rome is the best way to celebrate Fendi’s 90 years anniversary as it expresses our roots and DNA while transmitting daring creativity and craftsmanship in furs. Rome is a magical and eternal city and its represents Fendi‘s values, tradition and historic patronage while looking towards the future,” said Pietro Beccari, Fendi chairman and CEO.

Founded in Rome 90 years ago, Fendi opened its first boutique in 1926 in Via del Plebiscito, featuring a small fur atelier and leather goods workshop and still today it is the only worldwide luxury maison to host an in-house fur atelier, a creative temple where highly-skilled artisans convey all their expertise to unique creations designed by Karl Lagerfeld.