Femina, Grazia India’s ‘Virtual Beauty Carnival’ gets underway
Femina, in collaboration with Grazia India, kicked off the first edition of ‘Virtual Beauty Carnival’ on November 5, which runs for three days until November 7.
The digital showcase will see participation by leading Indian and international brands from the beauty, lifestyle and personal care industry. The event will also witness the participation of Bollywood actors and designers, like Katrina Kaif, Alaya F, and Masaba Gupta.
Commenting on the inaugural edition of the beauty carnival, Deepak Lamba, CEO of Worldwide Media, in a statement said: “Femina and Grazia India are two of the biggest forces in the fashion, make-up and lifestyle industry. With this stature, we had the responsibility of turning the next page in the journey of beauty & lifestyle industry in our country. All the fashion and beauty enthusiasts will now have one-stop access to leading beauty experts, brands and an immersive experience with just a click away.”
Mehernaaz Dhondy, editor of Grazia India, added: “Over the past few months, the beauty industry has witnessed an upheaval in its consumption patterns and consumer behaviour. While the industry is on a recovery trajectory, this platform will bring to the fore conversations that will help brands understand the shift in consumer demand in the new normal.”
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