Femina Flaunt enters fragrance segment
Femina Flaunt has expanded its product portfolio with the launch of its exclusive fragrance line at the India Licensing Expo (ILE) 2018 in Mumbai.
Femina Flaunt has also signed Bollywood actress Urvashi Rautela as the brand ambassador to endorse the fragrance line in the country.
The fragrance line has been developed in collaboration with Sterling Parfums in Dubai and is being distributed offline in India by Sai Hira Distributors.
Speaking about the range, Sandeep Dahiya, Director & Business Head, BCCL in a statement said, “Fragrances are today an ‘essential’ category for the Femina Flaunt woman. We’re confident of the Femina Flaunt fragrance range resonating well with the consumers, given its unique packaging, competitive price point, and long-lasting fragrances.”
Commenting on the range, Urvashi Rautela added, “I’m ecstatic to be the face of Femina Flaunt Fragrances. The fragrance is such an intimate and personal expression and I am excited to see that that the Femina Flaunt range of fragrances are comparable to some of the best known international brands.”
The Femina Flaunt fragrance range offers four different fragrances: Mystique, Bold, Chic and Allure and is priced at Rs 1799 (approx $25) for one 100ml bottle.
It will be available across Shopper’s Stop outlets, Nykaa.com and Flipkart.com, in addition to other retail stores.
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