Felisha Cosmetics expands portfolio with launch of new products

By

Maverick Martins

Published
Oct 13, 2022

Leading beauty company Felisha Cosmetics has expanded its product portfolio with the launch of new products for its brands Urban Veda, Color Fx, and Skin Fx at the recently concluded Cosmoprof exhibition held in Mumbai.

Felisha Cosmetics unveiled its fresh range of nail care and enamels from Color Fx. face serums, superfood face elixir under the label Skin Fx and expanded its bath, body line for Urban Veda.

Commenting on the launch, Pravesh Kanther, founder CEO of Felisha Cosmetics in a statement said, “Felisha Cosmetics was launched just before the pandemic, and we have since been looking for a grand platform to showcase our quality products. Cosmoprof is a largescale B2B event which makes it the perfect dais to not just stand strong and make a mark in the beauty community but also generate B2B leads to further expand our business.”

Sheilesh Shah, founder of Urban Veda added, “I have always been inspired by our traditional ancient remedies. At Urban Veda, we have recreated them with a twist of modernity. We have formulated products that help pollution-proof skin, leaving it less vulnerable to dehydration, dullness, stress, and the urban environment.”

Felisha Cosmetics plans to further diversify its portfolio with the launch over 20 new products in the coming months.

Launched in 2019, Felisha Cosmetics has a strong presence in the affordable cosmetics, skincare market in the country and sells its products through its website.