FDCI's LMIFW concludes first digital edition, launches Designer Stockroom e-commerce event

By

Isabelle Crossley

Published
Oct 20, 2020

The Fashion Design Council of India has expressed its happiness with how its first-ever digital fashion week went, and launched its Designer Stockroom online sale on Sunday with over 70 brands.

 
Although this was the first digital edition of Lotus Makeup India Fashion Week, it was the second online edition of its subsequent Designer Stockroom sale event. This season, the Designer Stockroom virtual shopping fair features over 70 brands, many of which showcased their collections with fashion films at LMIFW. 
 
The Designer Stockroom offers discounts of up to 70% and garments straight from the virtual runway. Designers and brands involved in the Designer Stockroom include Abhijeet Khanna, Ekru, Essgee, Sini Lifestyle, Half Full, Suman Nathwani, Shyam Narayan Prasad, Naturally Anuradha, Pankaj & Nidhi, Antar- Agni, Sameer Madan, Guapa, Esse, Rajdeep Ranawat, and Taika by Poonam Bhagat, among others.

The first online edition of LMIFW, although brought about by the challenges of the coronavirus pandemic, led to a successful and innovative fashion week, according to the FDCI.

The digital element of the shows led to greater interactions online and even after social distancing measures are eventually lifted, the face of Indian fashion weeks appears to have changed henceforth.
 
“The fashion fraternity showed fortitude to rise above the crisis and participate in the first ever phygital LMIFW SS’21,” said FDCI chairman, Sunil Sethi, the FDCI shared on Facebook.

“The FDCI has been a front runner in realising the digital potential of a new India with the India Couture Week, followed by Lotus Makeup India Fashion Week. This brave endeavour, would not have been possible without the FDCI Board and our partner Lotus Makeup, who supported us in every step of the way… The media and our tech-savvy viewers, who embraced this format whole-heartedly made our showcase even more meaningful.”