FDCI’s India Couture Week 2020 to go digital

By

Maverick Martins

Published
Sep 1, 2020

​The Fashion Design Council of India (FDCI), in association with Hindustan Times, will host its first-ever digital edition of the India Couture Week (ICW) 2020, from September 18 to 23. 
 

The ICW 2020 digital edition will see participation by India’s leading designers like Amit Aggarwal, Anju Modi, Dolly J, Falguni Shane Peacock, Gaurav Gupta, JJ Valaya, Kunal Rawal, Manish Malhotra, Rahul Mishra, Reynu Taandon, Shantanu & Nikhil, and Suneet Varma.
 
The six-day long digital event will see couturiers showcase their couture films/videos and supporting content, that will go live on a preset show schedule and will be streamed on FDCI’s digital platforms - Instagram, Facebook, Twitter, YouTube, and the FDCI website.

Commenting on its first-ever digital fashion show, FDCI chairman, Sunil Sethi, in a statement said: “The FDCI has been a frontrunner in establishing a fresh template, in tandem with the changing times. Couture has all the elements of fantasy, and as screens take over our lives, we hope to recreate the magic of this genre, with pure creativity. We are delighted to partner with Hindustan Times, as we immerse in a world of both print and digital.”
 
FDCI had earlier hosted the sale event ‘Designer Stockroom’ to help designers sell their collections in the digital space amid the Covid-19 disruptions.