×
110
Fashion Jobs
L'OREAL GROUP
Senior Manager - Digital Marketing & D2C, Kerastase
Permanent · Mumbai
NIKE
Lead Product Management – ed&a, Icc, India
Permanent · Bengaluru
NIKE
Senior Dynamic Application Security Tester – Cis, Icc, India
Permanent · Bengaluru
PUMA
Senior Manager - Golf Sales (Cpg-Cobra Puma Golf)
Permanent · Bengaluru
PUMA
Manager - Accounts Payable
Permanent · Bengaluru
PUMA
Senior Manager – Teamsport Sales
Permanent · Bengaluru
NIKE
Lead Technical Product Manager – p&m, Icc, India
Permanent · Bengaluru
PUMA
Manager – Customer Reconciliation And Accounts
Permanent · Bengaluru
PUMA
Manager – Warehouse Operations (Ecommerce)
Permanent · Gurugram
NIKE
Lead Product Manager, India – ed&a Icc
Permanent · Bengaluru
PVH
Manager, Business Solutions
Permanent · Bengaluru
NIKE
Identity And Access Management (Iam) Security Operations Engineer, India – Cis Icc
Permanent · Bengaluru
NIKE
Expert Security Incident Coordinator, India – Cis Icc
Permanent · Bengaluru
NIKE
Sap bi Lead Engineer – Sec Tech, Icc, India
Permanent · Bengaluru
NIYOSSHIC LUXURY CONSULTANCY
Social Media Intern
Internship · MUMBAI
SAAHRA
Graphic Design Summer Internships
Internship · NEW DELHI
BROADCAST THE COMPANY
Business Developement
Internship · MUMBAI
ESTÉE LAUDER
Estee Lauder - Beauty Advisor - Nykaa on Trend p&m, Jamshedpur - 40 Hours - Full Time, Permanent
Permanent · Jamshedpur
ESTÉE LAUDER
Estee Lauder - Beauty Advisor - Thrissur Nykaaontrend
Permanent · Thrissur
ESTÉE LAUDER
Estee Lauder - Beauty Advisor - Mangalore - Nykaa on Trend Forum Fiza Mall
Permanent · Mangalore
ESTÉE LAUDER
Estee Lauder - Beauty Advisor - Nykaa Ontrend Pmc, Bareilly - 40 Hours - Full Time, Permanent
Permanent · Bareilly
ESTÉE LAUDER
Estee Lauder - Beauty Advisor - Chennai - Nykaa on Trend Vijaya Mall
Permanent · Chennai
Published
Jul 9, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

FDCI promotes ‘Made in India’ with digital campaign

Published
Jul 9, 2020

The Fashion Design Council of India (FDCI) is promoting designers and brands that work with Indian craftspeople and showcase traditional textiles in its new digital campaign featuring short films.

The FDCI is also currently celebrating pride month on its Facebook page - Fashion Design Council of India- Facebook

 
The FDCI is sharing a series or short films depicting the production process of a number of brands on its social media to promote the Indian crafts sector and encourage shoppers to buy Indian-made products to aid the post-lockdown recovery. 
 
“All our processes are locally done, working with many craft clusters using numerous handcrafted fabrics and techniques,” clothing brand Lovebirds shared through the FDCI’s Facebook page, along with a film showing its manufacturing process.

“Screen and hand-block printing remains the core of our surface design, done by our makers.” 
 
“India has an unsurpassed legacy of weaves, textiles and craft,” said designer Shruti Sancheti of womenswear brand Pinnacle, the FDCI reported.

“We at Pinnacle would like to celebrate our makers, artisans and craftsmen who’ve been an integral part of our brand.” Sancheti also shared a video of the creation of handloom weaves for her brand with the FDCI.
 
Other brands involved in the FSCI’s project include Nupur Kanoi, Suket Dhir, Divya Sheth, Raw Mango, Anita Dongre, Rahul Singh, and Akaaro, among others. Brands have submitted their own short films to illustrate the traditional crafts that they use for their designs. 
 
Along with the Union Government and a number of trade bodies, the FDCI is urging Indians to ‘buy local’ to help domestic brands recover from the effects of the pan-India lockdown.

Many craftspeople have been especially affected by the lockdown as, due to a lack of work, many had to travel thousands of kilometres to their home towns to have somewhere to stay during lockdown. The FDCI hopes that an increased customer focus on ‘Made in India’ products will give the domestic industry a boost and keep India’s craft traditions alive. 

Copyright © 2021 FashionNetwork.com All rights reserved.