FDCI partners with Pretture for digital ‘Designer Showroom’

By

Maverick Martins

Published
Oct 5, 2020

The Fashion Design Council of India has collaborated with Pretture, a cloud app to launch a virtual B2B platform titled ‘Designer Showroom’ at the upcoming Lotus Make-up India Fashion Week (LMIFW) spring/summer 2021 which will be held from October 14 to 18.
 

The one-of-a-kind virtual Designer Showroom will enable domestic and international buyers to interact with designers virtually and place orders.
 
On the virtual showroom, designers will have their profile page (virtual stall space), where they can upload their collection images, line sheets, campaign video/imagery, and conduct virtual meetings with their buyers.

Commenting on the initiative, FDCI chairman, Sunil Sethi, in a statement said: “This Designer Showroom in collaboration with Pretture is a step towards what remains the FDCI’s motto ‘Business Happens Here’. The digital transformation of the stalls was of utmost importance, with online the new offline. As sales have resumed, designers will get a cost-effective and flexible platform with a 360-degree approach to initiate secure interactions with buyers anywhere in the world.”
 
Pretture CEO, Krishna Tiwari, added: “We have been working with fashion designers and this gives us a platform to show the fraternity our expertise and commitment. Pretture is confident that this association with the FDCI will bring good results for its customers.”
 
LMIFW spring/summer 2021 will see participation by designers like Varun Bahl, Tarun Tahiliani, Suneet Varma, Shivan & Narresh, Shantanu & Nikhil, Rohit Gandhi + Rahul Khanna, Rina Dhaka, Rajesh Pratap Singh, Payal Jain, Nitin Bal Chauhan, Namrata Joshipura, Geisha Designs, Dhi, Ashish Soni, Abhishek Gupta, among many others.