FBB launches campaign with actor Mouni Roy to celebrate National Jeans Day

By

Maverick Martins

Published
Dec 12, 2019

Future Group-owned fashion brand Fashion Big Bazaar (FBB) will launch its new campaign ‘Sexy Back Sundays’, as it celebrates the third edition of its National Jeans Day on December 15.
 

FBB will celebrate the National Jeans Day by offering its wide range of denim to customers at discounted rates across its stores in the country.
 
FBB has partnered with digital marketing agency Kinnect to promote the campaign on social media. The company is expecting increase in footfall and strong sales on its National Jeans Day.

Commenting on the campaign, Pawan Sarda, head digital at Future Group, in a statement said: “Over the years, jeans have evolved from just being a rough and tough fabric, to pants that define style. Jeans is sexy and we believe it’s a great opportunity to connect with the youth to celebrate this emotion and, thereby, by driving huge appointment for our big day. And who better to collaborate with than Mouni Roy to bring #SexyBackSunday.”
 
Chandni Shah chief operating officer added: “Through the National Jeans Day campaign the category has grown in scale and effectiveness. Last year the sales of jeans category on National Jeans Day grew by five times as compared to any other day. This year we endeavour to ensure an increase in footfalls at the stores as well as for the category to be completely sold out.”
 
FBB currently has 352 stores including 74 stand-alone stores spread across the country.