Favre-Leuba appoints off-road racer CS Santosh as its brand ambassador
Swiss watch brand Favre-Leuba has announced the appointment of Indian off-road racer CS Santosh as its new brand ambassador. The racer will endorse the brand’s new range of ‘Raider Sea Sky’ watches.
With its association with the racer, the second oldest luxury Swiss watch brand will look to tap new markets for growth in India especially the lucrative off-road racing segment.
Talking about his new role as Indian brand ambassador for Favre- Leuba, CS Santosh in a statement said, “ I consider this to be a very exciting collaboration and their belief of breaking new barriers aligns very well with my personal mantra in life.”
Vijesh Rajan, brand head at Favre-Leuba added, “It brings us great joy to announce CS Santosh as our brand ambassador in India. Globally, we’ve associated with Pen Hadow, Adrian Ballinger and Sayuri Kinoshita as brand ambassadors.”
CS Santosh is the first Indian to compete and finish Dakar Rally – the world’s toughest off-road motorsport event. He has won several races such as Raid De Himalayas, Desert Storm, India Baja and is the winner of P1 Power Boats.
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