Fatima Sana Shaikh to endorse Fossil in India
Fossil has signed Bollywood actress Fatima Sana Shaikh as its newest celebrity brand ambassador in India.
With Fatima on board, Fossil is looking to strengthen its presence in the Indian market by connecting with young Indians. The actress will endorse Fossil’s watch and leather categories.
‘At Fossil we believe that what you make time for defines who you are—our cast and campaign embody that brand ethos, and exemplify how intentional time helps achieve both professional and personal happiness. There is an optimistic spirit reflected in this campaign and we are thrilled to have found a group of creatives that celebrate these values throughout their endeavors,” Steve Evans, EVP of Fossil brand said in a statement.
Commenting on this association Fatima said, “Fossil as a brand is rooted in a distinctive modern-vintage design aesthetic. It is all about celebrating individuality and uniqueness. I’m excited to be on board with Fossil and I really look forward to working with its youthful appeal and spirit to re-energise today’s youth.”
The brand is expected to roll out a campaign featuring the young actress along with actor Varun Dhawan. Bollywood actors Varun Dhawan and Shruti Haasan were named as brand ambassadors of Fossil in September last year.
Fossil entered the Indian market in the year 2007 and currently has around 550 points of sales across the country, which includes exclusive outlets, department stores, and multi-brand outlets.
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