Fastrack names Rohit Saraf new brand ambassador
The actor will feature in digital campaigns across platforms to promote the Reflex Vox range and engage with its audiences.
With this association, Fastrack aims to further strengthen its connection with Millennials, its target audience, to boost sales of its newly launched products.
Commenting on the association, Ajay Maurya, marketing head for Fastrack in a statement said, “With Fastrack Reflex Vox as we introduce a new category that caters to our audiences and gives us the right opportunity to collaborate with a personality that resonates with the spirit of our audiences. This association with Rohit has been a fun one and we are highly excited to introduce you all to him as the new face of Fastrack for its fash-tech portfolio.”
Rohit Saraf added, “As an accessory, a smartwatch is my first go-to option. With Fastrack Reflex VOX, I now have a smartwatch with not only the best features but also colour variants that let me style it in so many ways.”
The Fastrack Reflex Vox will be available at Fastrack stores, World of Titan, authorised Titan dealer outlets, Fastrack website, and other e-commerce websites.
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