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Fastrack expands product portfolio, enter perfumes segment

Published
today Dec 11, 2019
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Titan Co Ltd’s fashion brand Fastrack has expanded its product portfolio by entering the perfumes category with the launch of Fastrack perfumes.
 

Fastrack expands product portfolio, enter perfumes segment - Fastrack


With the launch of its perfumes, the brand is confident of gaining a large market share of the perfumes market in India and banking on millennials to drive growth.
 
Fastrack’s perfume collection consists of seven different perfumes – Trance, Beat and Pulse each for men and women and a signature unisex offering 'Solo'.

Commenting on the launch of Fastrack perfumes, S Ravi Kant CEO at Titan Company Limited in a statement said, “Fastrack has consistently endeavoured to meet the ever-changing needs of the Indian consumers. It was time for us to widen our footprint in the personal lifestyle categories that are currently underserved. With the sharp rise in focus on grooming and fragrance, there was a clear consumer need which we have tried to fulfill with this collection.”
 
Manish Gupta, chief operating officer at Titan Company Limited added, “Youth of today are extremely fashion-forward. Smelling great is a critical part of their grooming requirements thereby perfumes were the next logical extension for Fastrack. I am sure that Fastrack perfume would soon become the go-to perfume brand for the fashion-forward and trend-setting youth of this nation.”
 
Fastrack’s 100 ml variants of Trance, Beat and Pulse are priced at Rs 845 ($12) while Solo is priced at Rs 995. The newly launched perfumes will be available at all Fastrack stores, website, and cosmetics stores across India.

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