Fastrack enters affordable smart wearables segment with ‘Reflex Beat+’

By

Maverick Martins

Published
Jan 16, 2023

Lifestyle and wearables brand Fastrack has entered the affordable smart wearables segment with the launch of its new smart watch ‘Reflex Beat+’.

The smart watch priced at Rs 1,495 ($20) has been exclusively launched on Amazon as part of its Republic Day sale event.

Commenting on the launch, Ravi Kuppuraj, chief operating officer of the wearables digital division at Titan Company Limited in a statement said, “We are thrilled to offer Reflex Beat+ our first offering in the affordable wearable segment in an exclusive partnership with Amazon Fashion. Smart watches are now a functional and fashion necessity for consumers across the country. Thus, we endeavour to reach out to a large fashion and fitness-conscious audience with new launches and present them with a range of options.”

Saurabh Srivastava, director at Amazon Fashion India added, “Our objective is to transform the way people shop for fashion in India and to expand our portfolio with easily accessible products at affordable prices for our fashion-forward and tech-savvy consumers, but also fitness enthusiasts.”

Fastrack was launched in 1998 and retails across the country through 173 exclusive stores in over 79 cities, as well as authorized multi-brand outlets and online.