Fastrack appoints Sanya Malhotra as brand ambassador

By

Maverick Martins

Published
Aug 30, 2022

Fastrack has appointed actor Sanya Malhotra as its new brand ambassador for their watches category with the launch of a new campaign titled ‘Do More With Your Hands’.

With this association, Fastrack aims to strengthen its connect with the youth and expects the popularity of the actor to boost sales of its smartwatches.

Commenting on the association, Ajay Maurya, marketing head at Fastrack in a statement said, “We are thrilled to have Sanya Malhotra on board for our brand’s new campaign. Sanya has never failed to make her vibrant presence known among the audience and her strong and fun cinematic depictions of her characters always strike a chord. Fastrack is a brand that represents the youth and their evolving styles. We are confident that Sanya would increase our brand’s resonance with our audiences, and we are looking to make some iconic pieces of communication with her.”

Sanya Malhotra added, “I am super excited about this partnership with Fastrack, it's an iconic brand that I’ve loved for a long time, looking forward to creating some fun stuff! Fastrack has always led conversations around youth culture, and I’m stoked to be a part of it.’’

Fastrack was launched in 1998 and retails across the country through 173 exclusive stores in over 79 cities, as well as authorized multi-brand outlets and online.